Excerpt from ‘Nabelichting’, Chapter 22, South Beach
Miami South Beach, the ‘American Riviera’, offered almost every location you could possibly think of. Tropical beaches lined with coconut trees suffused with a beautiful light reflected by the ocean. The Art-Deco district with its wonderful little buildings from the Twenties and Thirties. Wild nature including exotic birds and crocodiles. Genuine sand dunes and yacht harbours. The dynamics of a big city with all kinds of restaurants, French terraces and hotel rooms in any size. An old movie theatre, the 5th Street Boxing Gym, made famous by Joe Louis and Mohammed Ali and even a Western movie set with a saloon and a little church in a nearby fishing village. Incredible villas in every style: Modern, Classic, Art Deco, Chinese, Japanese, Mexican, mostly with a pool. Name it, you would find it.
Staff members of the hotels on South Beach were familiar with ‘the industry’ and usually very cooperative. Never surprised by anything. International model agencies had Miami offices, excellent photo labs developed films within a few hours, the airport was near.
So, while I stayed to do another job, stylists and art-directors would fly back to Europe with perfectly developed films and a nice tan.
The usual comment upon their return: “Miami again?”