Playa del Inglés, Gran Canaria 1989
More and more people buy art as an investment, making it an international currency, uncontrolled by any member of the International Organization of Securities Commissions. Art is not only collected because of its emotional value or because it fits within a collection, collectors consider their purchases investments, while at the same time there’s a sense of prestige associated with paying large amounts of money for a piece of art.
However, the value of art is only consistent if collectors listen to each other, and friends and acquaintances also buy art by the same artist. That way a market is created which causes some photographers to become more famous every single day. If you want a great photograph hanging on your wall their name will ensure that it is of high quality and has rigidity of value, no knowledge of photography required for that. The importance of an artist is mainly determined by how much money he earns. Craftsmanship has very little to do with it. In ten, fifteen years, when a new generation arrives and new artists are ‘hip and happening’ everything will be different.
Strictly business, so to speak.
Excerpt from ‘Nothing is Real’, Chapter 7, Art and Craftsmanship